PORTFOLIO
A State of ACTION
PROJECTS HIGHLIGHTS: FROM VISION TO IMPACT.
Every project showcases our expertise in delivering tailored solutions that drive success.
From global corporations to nimble startups and non-profits, we bring efficiency, innovation, and a deep understanding of diverse challenges to help organizations of all sizes thrive.
/ THE CLIENT
A global leader in luxury, encompassing prestigious brands across fashion, cosmetics, and lifestyle.
/ THE CHALLENGE
Expand the Moet Hennessy wines portfolio by enhancing visibility and acquiring complementary wineries worldwide.
/ THE SOLUTION
Elevated the portfolio’s premium image, revamped visitor centers, increased production scale, and acquired two wineries in Provence.
/ THE CLIENT
A renowned professional brand, part of the L’Oréal Group, offering innovative solutions to hair salons worldwide.
/ THE CHALLENGE
Boost brand awareness, sales, and market penetration in European salons.
/ THE SOLUTION
Developed innovative formulas, built professional communities in Eastern Europe and Central Asia, and led sales and marketing across regional hubs.
/ THE CLIENT
A leading global beauty brand known for luxury skincare, makeup, and fragrance products.
/ THE CHALLENGE
Strengthen the brand’s #1 prestige positioning in the Israeli beauty market.
/ THE SOLUTION
Implemented a robust influencer strategy, strengthened key wholesaler partnerships, and accelerated ecommerce growth in key categories.
/ THE CLIENT
An iconic French patisserie celebrated for its luxurious macarons and high-end tea rooms.
/ THE CHALLENGE
evitalize the aging brand image and expand into new markets while increasing profitability.
/ THE SOLUTION
Renewed the brand platform, revitalized flagship stores, opened new markets, created artistic partnerships, and enhanced product quality and production capacities.
/ THE CLIENT
A boutique brand specializing in natural bath and body products, with a strong emphasis on sensory experiences.
/ THE CHALLENGE
Realign global stakeholders on brand’s priorities and vision, and drive growth in key international markets.
/ THE SOLUTION
Redesigned stores, launched a new communication platform, and rolled out a global brand activation online and in stores, with a focus on Japan and China.
/ THE CLIENT
A skincare brand under Estée Lauder Companies, known for its natural and plant-based beauty products.
/ THE CHALLENGE
Successfully launch the brand in Israel while adhering to global guidelines and localizing for the market.
/ THE SOLUTION
Launched in select retail and wholesale networks, executed sustainable in-store designs, and implemented a strong digital strategy, achieving top 5 EMEA sales in six months.
/ THE CLIENT
A globally recognized beauty brand, part of E. Lauder Cies, focusing on dermatologically tested, allergy-free products.
/ THE CHALLENGE
Accelerate sales, regain profitability, and reinforce the education network.
/ THE SOLUTION
Developed the "Clinique in Motion" strategy, focusing on go-to-market products, digital initiatives (first and biggest ever in EMEA for the all company), and enhanced field education.
/ THE CLIENT
An Israeli non-profit organization dedicated to helping highly skilled immigrants integrate into the local job market.
/ THE CHALLENGE
Align internal and external stakeholders around a unified vision and strategy, and adjust the platform to strategic needs.
/ THE SOLUTION
Reassessed the organization’s mission and vision, creating new modules and communities tailored to the needs of immigrants from diverse backgrounds.
/ THE CLIENT
A professional haircare and hair color brand, part of the L’Oréal Group, known for accessible salon-quality products.
/ THE CHALLENGE
Establish the brand in newly opened Eastern European and Central Asian markets.
/ THE SOLUTION
Launched the Ukraine affiliate, built teams in Hungary, Poland, and the Balkans, and organized large professional congresses to share knowledge and artistry with hairdressers.
/ THE CLIENT
A skincare brand under the L’Oréal Group, known for mineral-rich, dermatologically tested products.
/ THE CHALLENGE
Develop and strengthen the brand’s presence in Israel’s pharmacy and drugstore channels.
/ THE SOLUTION
Re-engineered the sales network and developed marketing tools, which led to significant client acquisition and brand presence across pharmacies and drugstores.
/ THE CLIENT
A skincare brand specializing in natural, science-backed products designed for active women.
/ THE CHALLENGE
Enhance customer loyalty, broaden target demographics, and deepen brand engagement while maintaining brand identity.
/ THE SOLUTION
Launched a new membership and loyalty program aligned with the brand’s DNA, improving retention, expanding the audience, and increasing customer engagement.
/ THE CLIENT
A professional salon brand within the L’Oréal Group, known for its innovative products and deep connection to fashion.
/ THE CHALLENGE
Deepen penetration in high-end salons in Holland and strengthen ties to the fashion industry.
/ THE SOLUTION
Formed a partnership with Amsterdam International Fashion Week, optimized the sales network, opened premium salons, and accelerated sales and profitability.
BEYOND BUSINESS:
IMPACT & KNOWLEDGE SHARING.
Our dedication to making a difference extends beyond business.
We actively support various non-profit initiatives and are passionate about sharing knowledge through teaching and mentoring.
MAKING AN IMPACT WHERE IT MATTERS
State of Brand’s commitment extends beyond the corporate world, with active involvement in various non-profit initiatives. Our work has supported organizations like the Salvation Army in Rome, the Union of French Jewish Students (UEJF) at Sciences Po Paris, the Green Cross in Holland, the leadership of Club 21e Siècle in France, and the Venatata Non-Profit Organization in Israel.
Promoting diversity, social cohesion and equal opportunities in France.
Advancing environmental sustainability and global peace initiatives.
Providing aid and spiritual support.
Promoting student rights, fighting discrimination,
and fostering inter-religious dialogue in France.
Empowering underprivileged communities in Israel through comprehensive education programs, sustainable development initiatives, and social support services.
INSPIRING THE NEXT GENERATION
Sharing knowledge and fostering the next generation of leaders is a key part of our mission. We have contributed to academia by creating and teaching the 'International Brand Management' course for international MBA students at Sciences Po Paris, EDHEC Business School, and Tel Aviv University. This commitment to education reflects our belief in the importance of transmission, learning, and continuous improvement.
Let’s Work Together
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