“Perfect understanding of strategic, business and organizational issues. Boris and his team are capable of providing innovative, tailor-made and practical solutions particularly well adapted to the clients needs.“
“Reliable and very goal-oriented, which inspired me to try my best always (…) tackling our complicated business and setting up a compelling vision and strategy.“
BRANDING IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM.
Who we are
A collective of seasoned brand growth and expansion experts, with extensive international and C-level experience in Luxury, Lifestyle and Legacy sectors.
What we do
We offer a tailored approach to brand growth and expansion. Our services are designed to address every facet of your brand’s journey, ensuring success at every stage.
“We often think of brands like edifices. Some are small and growing, while others are more established but might need an extra floor or a new wing to expand into new spaces. That’s where state of brand comes in: we are Brand Expansion Architects. We help brands grow and maximize their impact by optimizing their positioning, developing strategic expansion into new markets, and ensuring the structure remains solid as they evolve.”
To be the leading force behind transforming brands into global powerhouses, driving growth and excellence through strategic insight and operational expertise.
Our Mission
To empower brands to realize their full potential by crafting personalized strategies that accelerate growth, adapt to change, and ensure sustainable success.
Our Values
- Innovation and Excellence
- Integrity and Responsibility
- Collaboration and Leadership
- Agility and Resilience
YOUR BRAND IS THE SINGLE MOST IMPORTANT INVESTMENT YOU CAN MAKE IN YOUR BUSINESS.
STEVE FORBES
Introducing GRITS
Our services are built on five core grit pillars, providing resilience and determination to overcome challenges and drive lasting growth: