S T A T E O F B R A N D

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WE CRAFT SOLUTIONS THAT DRIVE GROWTH AND IMPACT.

State of brand
BRANDING IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM.

Who we are

A collective of seasoned brand growth and expansion experts, with extensive international and C-level experience in Luxury, Lifestyle and Legacy sectors.

What we do

We offer a tailored approach to brand growth and expansion. Our services are designed to address every facet of your brand’s journey, ensuring success at every stage.
“We often think of brands like edifices. Some are small and growing, while others are more established but might need an extra floor or a new wing to expand into new spaces. That’s where state of brand comes in: we are Brand Expansion Architects. We help brands grow and maximize their impact by optimizing their positioning, developing strategic expansion into new markets, and ensuring the structure remains solid as they evolve.”
Boris Janicek

Our Vision

To be the leading force behind transforming brands into global powerhouses, driving growth and excellence through strategic insight and operational expertise.

Our Mission

To empower brands to realize their full potential by crafting personalized strategies that accelerate growth, adapt to change, and ensure sustainable success.

Our Values

- Innovation and Excellence
- Integrity and Responsibility
- Collaboration and Leadership
- Agility and Resilience

YOUR BRAND IS THE SINGLE MOST IMPORTANT INVESTMENT YOU CAN MAKE IN YOUR BUSINESS.
STEVE FORBES

Introducing GRITS

Our services are built on five core grit pillars, providing resilience and determination to overcome challenges and drive lasting growth:

Growth Planning

Designing long-term plans that fuel impact

Reputation Management

Building brands that lead and inspire trust

International Expansion

Unlocking growth via targeted global reach

Team Alignment

Empowering teams to boost performance

Sustainability Integration

Turning purpose into tangible results

Work with us

We would love to hear more about your project

We craft solutions that drive growth and impact.