STATE OF BRAND is led by Boris Janicek, a seasoned leader with a wealth of experience across diverse industries. We work with companies at critical stages of their development, providing strategic insight and operational expertise that drives sustainable growth and meaningful impact.
Under Boris’s leadership, we ensure that every project is supported by a network of specialized experts, combining a global perspective with deep industry knowledge to create bespoke strategies that resonate across cultures and markets worldwide.
Deep experience across Luxury, Lifestyle, and Legacy sectors, working with global giants and dynamic startups alike.
Strong international expertise with a multicultural approach, adapting strategies to diverse markets.
We deliver real-world, measurable outcomes, taking strategies from concept to execution.
Boutique-level service, offering personalized attention and agility to meet each partner’s unique needs.
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