A state of
the art
Projects highlights, from vision to impact.
Every project showcases our expertise in delivering tailored solutions that drive success. From global corporations to nimble startups and non-profits, we bring efficiency, innovation, and a deep understanding of diverse challenges to help organizations of all sizes thrive.
- The client
- A global leader in luxury, encompassing prestigious brands across fashion, cosmetics, and lifestyle.
- The challenge
- Expand the Moët Hennessy wines portfolio by enhancing visibility and acquiring complementary wineries worldwide.
- The solution
- Elevated the portfolio’s premium image, revamped visitor centers, increased production scale, and acquired two wineries in Provence.
- The client
- A world leader in beauty, combining science and innovation to shape skincare, cosmetics and sustainability.
- The challenge
- Boost awareness, sales, and market penetration of professional brands in beauty salons.
- The solution
- Developed innovative formulas, reorganized teams, built professional communities, and led sales and marketing across regional hubs in the US, Eastern Europe, and Central Asia.
- The client
- A leading global beauty brand known for luxury skincare, makeup, and fragrance products.
- The challenge
- Strengthen the brand’s #1 prestige positioning in the Israeli beauty market.
- The solution
- Implemented a robust influencer strategy, strengthened key wholesaler partnerships, and accelerated ecommerce growth in key categories.
- The client
- An iconic French patisserie celebrated for its luxurious macarons and high-end tea rooms.
- The challenge
- Revitalize the aging brand image and expand into new markets while increasing profitability.
- The solution
- Renewed the brand platform, revitalized flagship stores, opened new markets, created artistic partnerships, and enhanced product quality and production capacities.
- The client
- A boutique brand specializing in natural bath and body products, with a strong emphasis on sensory experiences.
- The challenge
- Realign global stakeholders on brand’s priorities and vision, and drive growth in key international markets.
- The solution
- Redesigned stores, launched a new communication platform, and rolled out a global brand activation online and in stores, with a focus on Japan and China.
- The client
- A skincare brand under The Estée Lauder Companies, known for its natural and plant-based beauty products.
- The challenge
- Successfully launch the brand in Israel while adhering to global guidelines and localizing for the market.
- The solution
- Launched in select retail and wholesale networks, executed sustainable in-store designs, and implemented a strong digital strategy, achieving top 5 EMEA sales in six months.
- The client
- A globally recognized beauty brand, part of The Estée Lauder Companies, focusing on dermatologically tested, allergy-free products.
- The challenge
- Accelerate sales, regain profitability, and reinforce the education network in the French and Benelux markets.
- The solution
- Developed the “Clinique in Motion” strategy, focusing on go-to-market products, digital initiatives (first and biggest ever in EMEA for the whole company), and enhanced field education.
- The client
- A non-profit organization dedicated to helping highly skilled immigrants integrate into the local job market.
- The challenge
- Align internal and external stakeholders around a unified vision and strategy, and adjust the platform to strategic needs.
- The solution
- Reassessed the organization’s mission and vision, creating new modules and communities tailored to the needs of immigrants from diverse backgrounds.
- The client
- A professional haircare and hair color brand, part of the L’Oréal Group, known for accessible salon-quality products.
- The challenge
- Establish the brand in newly opened Eastern European and Central Asian markets.
- The solution
- Launched the Ukraine affiliate, built teams in Hungary, Poland, and the Balkans, and organized large professional congresses to share knowledge and artistry with hairdressers.
- The client
- A skincare brand under the L’Oréal Group, known for mineral-rich, dermatologically tested products.
- The challenge
- Develop and strengthen the brand’s presence in Israel’s pharmacy and drugstore channels.
- The solution
- Re-engineered the sales network and developed marketing tools, which led to significant client acquisition and brand presence across pharmacies and drugstores.
- The client
- A skincare brand specializing in natural, science-backed products designed for active women.
- The challenge
- Enhance customer loyalty, broaden target demographics, and deepen brand engagement while maintaining brand identity.
- The solution
- Launched a new membership and loyalty program aligned with the brand’s DNA, improving retention, expanding the audience, and increasing customer engagement.
- The client
- A professional salon brand within the L’Oréal Group, known for its innovative products and deep connection to fashion.
- The challenge
- Deepen penetration in high-end salons in Holland and strengthen ties to the fashion industry.
- The solution
- Formed a partnership with Amsterdam International Fashion Week, optimized the sales network, opened premium salons, and accelerated sales and profitability.
Making an impact where it matters
STATE OF BRAND’s commitment extends beyond the corporate world, with active involvement in various non-profit initiatives. Our work has supported organizations like the Salvation Army in Rome, the Union of French Jewish Students (UEJF) at Sciences Po Paris, the Green Cross in Holland, the leadership of Club 21e Siècle in France, and the venatata non-profit organization in Israel.
Promoting diversity, social cohesion and equal opportunities in France.
Advancing environmental sustainability and global peace initiatives.
Providing essential aid and spiritual support to those in need.
Promoting student rights and fostering inter-religious dialogue in France.
Building therapeutic gardens and forests for sustainable, healthy communities.
Inspiring the next generation
Sharing knowledge and fostering the next generation of leaders is a key part of our mission. We have contributed to academics by creating and teaching the International Brand Management course for international MBA students at Sciences Po Paris, EDHEC Business School and Tel Aviv University. This commitment to education reflects our belief in the importance of transmission, learning, and continuous improvement.
Work with usWe would love to hear more about your project.
